tl;dr This is a story of how to modernize in an industry that hasn’t embraced digital. It isn’t enough to […]
Episode #15: Chubbies—a brand that connects.
tl;dr Add-to-cart rate is an excellent means of tracking product effectiveness. An easy way to connect with customers is through […]
Episode 14: this sofa is different.
TL;DR Industry West sells furniture—online. Few furniture companies are digitally native, let alone bootstrapped. Photography is a critical tool to […]
Episode #13: putting data behind your gut instinct’s voice.
Test big. But expect small successes. Verify all gut instincts with data. If you are asked to do a “dumb” test, do it. You might be wrong (or right). Either way, the company wins.
Episode #12: Back up and push
TL;DR You’ll make it through this. Be creative. Be willing to make tough decisions. Focus on what is most important. […]