Actionable Insights

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Category: Bringing Value

Posted in: Bringing Value Podcast Season 1

Episode #16: digital transformation done right

https://actionableinsights.fm/episode-player/793/episode-16-digital-transformation-done-right.mp3

tl;dr This is a story of how to modernize in an industry that hasn’t embraced digital. It isn’t enough to […]

Posted in: Bringing Value Uncategorized

Listening to Our Customer (part 3): hearing from them all

In our previous articles about listening to customers, we discuss how to listen to angry customers, the importance of using […]

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Posted in: Bringing Value Podcast Season 1

Episode 14: this sofa is different.

https://actionableinsights.fm/episode-player/758/episode-14-this-sofa-is-different.mp3

TL;DR Industry West sells furniture—online. Few furniture companies are digitally native, let alone bootstrapped. Photography is a critical tool to […]

Posted in: Bringing Value Podcast Reducing Risk Season 1

Episode #13: putting data behind your gut instinct’s voice.

https://actionableinsights.fm/episode-player/750/episode-13-putting-data-behind-your-gut-instincts-voice.mp3

Test big. But expect small successes. Verify all gut instincts with data. If you are asked to do a “dumb” test, do it. You might be wrong (or right). Either way, the company wins.

Posted in: Bringing Value Podcast Season 1

Episode #12: Back up and push

https://actionableinsights.fm/episode-player/725/episode-12-back-up-and-push.mp3

TL;DR You’ll make it through this. Be creative. Be willing to make tough decisions. Focus on what is most important. […]

Posted in: Bringing Value

“Too lazy to become lazier?”

The dictionary defines “lazy” as: unwilling to work or use energy. I wouldn’t consider myself lazy. Most of us consider […]

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Posted in: Bringing Value

Listening to Our Customer: learning from the disappointed ones (part 1)

In this three-part essay, I will explore practical ways that we can hear from our customers. Revenue is generated by […]

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Posted in: Bringing Value

Configuring Magento Product Recommendations

Magento released a module that uses machine learning to recommend products to potential customers. The goal is that you are […]

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Posted in: Bringing Value

How to correctly discontinue a product

Turning off a product is as simple as disabling it, right? You don’t want to sell it anymore. And you […]

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Posted in: Bringing Value Podcast Season 1

Episode #11: Your homepage is irrelevant

https://actionableinsights.fm/episode-player/654/episode-11-your-homepage-is-irrelevant.mp3

TL;DR. Roughly 20-30% of website visitors first visit your home page. Have you forgotten about the other 70-80% of landing […]

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Just as fast as the seasons can change from summer to fall, so can changes in the markets of an online merchant. It's because of these changes that everyday we are learning and growing to help you stay on the latest trends and information.

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