tl;dr This is a story of how to modernize in an industry that hasn’t embraced digital. It isn’t enough to […]
Listening to Our Customer (part 3): hearing from them all
In our previous articles about listening to customers, we discuss how to listen to angry customers, the importance of using […]
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Episode 14: this sofa is different.
TL;DR Industry West sells furniture—online. Few furniture companies are digitally native, let alone bootstrapped. Photography is a critical tool to […]
Episode #13: putting data behind your gut instinct’s voice.
Test big. But expect small successes. Verify all gut instincts with data. If you are asked to do a “dumb” test, do it. You might be wrong (or right). Either way, the company wins.
Episode #12: Back up and push
TL;DR You’ll make it through this. Be creative. Be willing to make tough decisions. Focus on what is most important. […]
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Bringing Value
“Too lazy to become lazier?”
The dictionary defines “lazy” as: unwilling to work or use energy. I wouldn’t consider myself lazy. Most of us consider […]
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Bringing Value
Listening to Our Customer: learning from the disappointed ones (part 1)
In this three-part essay, I will explore practical ways that we can hear from our customers. Revenue is generated by […]
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Bringing Value
Configuring Magento Product Recommendations
Magento released a module that uses machine learning to recommend products to potential customers. The goal is that you are […]
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Bringing Value
How to correctly discontinue a product
Turning off a product is as simple as disabling it, right? You don’t want to sell it anymore. And you […]
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Episode #11: Your homepage is irrelevant
TL;DR. Roughly 20-30% of website visitors first visit your home page. Have you forgotten about the other 70-80% of landing […]