Test big. But expect small successes. Verify all gut instincts with data. If you are asked to do a “dumb” test, do it. You might be wrong (or right). Either way, the company wins.
TL;DR You’ll make it through this. Be creative. Be willing to make tough decisions. Focus on what is most important. […]
The dictionary defines “lazy” as: unwilling to work or use energy. I wouldn’t consider myself lazy. Most of us consider […]Read more
In this three-part essay, I will explore practical ways that we can hear from our customers. Revenue is generated by […]Read more
Magento released a module that uses machine learning to recommend products to potential customers. The goal is that you are […]Read more
Turning off a product is as simple as disabling it, right? You don’t want to sell it anymore. And you […]Read more
TL;DR. Roughly 20-30% of website visitors first visit your home page. Have you forgotten about the other 70-80% of landing […]
Summary Be consistent: call one customer every day. Be authentic: embrace who you are and publish that to the world. […]
AudioAdvice is a 37-year-old company. Instead of becoming rigid and “doing things like we’ve always done them”, they have embraced the new world of online—and have been very successful at it. Listen to the considerations and questions that they asked as they made this metamorphic change and what made them successful.