tl;dr This is a story of how to modernize in an industry that hasn’t embraced digital. It isn’t enough to […]
Episode #15: Chubbies—a brand that connects.
tl;dr Add-to-cart rate is an excellent means of tracking product effectiveness. An easy way to connect with customers is through […]
Episode 14: this sofa is different.
TL;DR Industry West sells furniture—online. Few furniture companies are digitally native, let alone bootstrapped. Photography is a critical tool to […]
Episode #13: putting data behind your gut instinct’s voice.
Test big. But expect small successes. Verify all gut instincts with data. If you are asked to do a “dumb” test, do it. You might be wrong (or right). Either way, the company wins.
Episode #12: Back up and push
TL;DR You’ll make it through this. Be creative. Be willing to make tough decisions. Focus on what is most important. […]
Episode #11: Your homepage is irrelevant
TL;DR. Roughly 20-30% of website visitors first visit your home page. Have you forgotten about the other 70-80% of landing […]
Episode #10: “selling online is like living in a closet.”
Summary Be consistent: call one customer every day. Be authentic: embrace who you are and publish that to the world. […]
Episode #9: transitioning online—successfully
AudioAdvice is a 37-year-old company. Instead of becoming rigid and “doing things like we’ve always done them”, they have embraced the new world of online—and have been very successful at it. Listen to the considerations and questions that they asked as they made this metamorphic change and what made them successful.
Episode #8: CARLY, the unreached generation
A new generation of consumer is joining the credit-card handling ranks: a younger group who has very different values. How you reach out to them (or don’t) will impact your business over the next 10 years. Meet your new shoppers.
Episode #7: Igniting Power Between Merchants and Developers
Today, I am joined by Mark Lewis to talk about an often-undiscussed topic—yet has massive ramifications on your potential going forward. We delve into the merchant/developer or merchant/agency relationship. Here’s how to make the most of that.