TL;DR Industry West sells furniture—online. Few furniture companies are digitally native, let alone bootstrapped. Photography is a critical tool to […]
Test big. But expect small successes. Verify all gut instincts with data. If you are asked to do a “dumb” test, do it. You might be wrong (or right). Either way, the company wins.
TL;DR You’ll make it through this. Be creative. Be willing to make tough decisions. Focus on what is most important. […]
TL;DR. Roughly 20-30% of website visitors first visit your home page. Have you forgotten about the other 70-80% of landing […]
Summary Be consistent: call one customer every day. Be authentic: embrace who you are and publish that to the world. […]
AudioAdvice is a 37-year-old company. Instead of becoming rigid and “doing things like we’ve always done them”, they have embraced the new world of online—and have been very successful at it. Listen to the considerations and questions that they asked as they made this metamorphic change and what made them successful.
A new generation of consumer is joining the credit-card handling ranks: a younger group who has very different values. How you reach out to them (or don’t) will impact your business over the next 10 years. Meet your new shoppers.
Today, I am joined by Mark Lewis to talk about an often-undiscussed topic—yet has massive ramifications on your potential going forward. We delve into the merchant/developer or merchant/agency relationship. Here’s how to make the most of that.
In this episode, Johanna Miller from PotionYarns.com describes her journey to making an emotional connection with her customers—and her success in doing so.