tl;dr This is a story of how to modernize in an industry that hasn’t embraced digital. It isn’t enough to […]
Episode #15: Chubbies—a brand that connects.
tl;dr Add-to-cart rate is an excellent means of tracking product effectiveness. An easy way to connect with customers is through […]
Episode 14: this sofa is different.
TL;DR Industry West sells furniture—online. Few furniture companies are digitally native, let alone bootstrapped. Photography is a critical tool to […]
Episode #12: Back up and push
TL;DR You’ll make it through this. Be creative. Be willing to make tough decisions. Focus on what is most important. […]
Posted in:
Bringing Value
“Too lazy to become lazier?”
The dictionary defines “lazy” as: unwilling to work or use energy. I wouldn’t consider myself lazy. Most of us consider […]
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Posted in:
Bringing Value
Listening to Our Customer: learning from the disappointed ones (part 1)
In this three-part essay, I will explore practical ways that we can hear from our customers. Revenue is generated by […]
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Episode #8: CARLY, the unreached generation
A new generation of consumer is joining the credit-card handling ranks: a younger group who has very different values. How you reach out to them (or don’t) will impact your business over the next 10 years. Meet your new shoppers.